Can you read this? Only the first and last letter of each word is in the right place.
I cnduo't bvleiee taht I culod aulaclty uesdtannrd waht I was rdnaieg. Aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno't mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, huh?
Why should I ask you to do this exercise? Simple. We read what we think we should be reading. Our brain will try to make sense of it therefore, when we re-read our own work, we “see” what we expect to see. The effect of poorly written documents can be devastating! So why talk to me?
- I can spot that missing, pesky apostrophe at a hundred paces!
- I know what semi colons are for
- I obliterate waffle!
- Seriously though, I strive for perfection for you
- If you miss something, will your customers?
"Philippa is not only a bright and friendly person, but also extremely talented when it comes to English language, literature, spelling, punctuation and grammar. I recently employed Philippa to proof read some workbooks that I had written and she was brilliant. They came back to me promptly as scheduled and the suggestions and corrections made were all valid and easy to follow. I will be continuing to use Philippa for all of my proof reading requirements in the future and would highly recommend her to any business!" Karen Heap - Orchard Business
Why Should You Hire A Copywriter/Copy-Editor?
- Is it worth the initial outlay?
- After all, how hard can it be?
- Most people can write can’t they?
You could carefully create marketing strategies with brochures, websites, flyers etc. Money could be spent on market research, fancy logos and designs and distribution of this material but have you forgotten to effectively communicate these key messages:
- WHO you are
- WHAT you do
- WHY customers should use YOU
- What you EXCEL at
Your written content must reflect the tone and style of your business in a manner that offers MAXIMUM IMPACT, without grammatical errors, typos or general confused messages. You get one chance to make a POSITIVE first impression.
Cost: Each job will be estimated on individual merits